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      <image:title>Clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Clients</image:title>
      <image:caption>Click here to read the case study</image:caption>
    </image:image>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
      <image:caption>click here to read the case study</image:caption>
    </image:image>
    <image:image>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
    </image:image>
    <image:image>
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      <image:title>Clients</image:title>
      <image:caption>Click here to read the case study</image:caption>
    </image:image>
    <image:image>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
      <image:caption>Click here to read the case study</image:caption>
    </image:image>
    <image:image>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
    </image:image>
    <image:image>
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      <image:title>Clients</image:title>
    </image:image>
    <image:image>
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      <image:title>Clients - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1558316659830-YKSIO1ULOZ3S8RYRMRWK/facebook.png</image:loc>
      <image:title>Clients</image:title>
    </image:image>
    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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  <url>
    <loc>https://inception.clinic/animation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-07-11</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/social-media</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-11-02</lastmod>
    <image:image>
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      <image:title>FB</image:title>
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  </url>
  <url>
    <loc>https://inception.clinic/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/44a9fb83-cfe2-43ee-b889-062e9e3816f0/20240716_153316+copy.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/68980b5f-cc51-4241-b998-cfbaa2f15281/DSC00223_hs_sm.jpeg</image:loc>
      <image:title>About</image:title>
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    <image:image>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/ab3dffa7-d1e9-4551-b5e1-f85c3b3163c5/DSC00244_hs.jpeg</image:loc>
      <image:title>About</image:title>
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  </url>
  <url>
    <loc>https://inception.clinic/honeywell</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-11-03</lastmod>
    <image:image>
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      <image:title>Honeywell</image:title>
    </image:image>
    <image:image>
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      <image:title>Honeywell</image:title>
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    <image:image>
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      <image:title>Honeywell</image:title>
      <image:caption>Here's an online link to the full publication</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-11-23</lastmod>
    <image:image>
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      <image:title>events</image:title>
      <image:caption>Attendees at the Western Pacific Emergency Medical Team's Conference in Canberra, Australia</image:caption>
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  </url>
  <url>
    <loc>https://inception.clinic/emt</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1512437447332-7E19K1NDGPZTTB76EE6R/LOGO+EMT.png</image:loc>
      <image:title>EMT</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1512437468236-EFQUOUK22UHHSD75UH5I/Logo-WHO.jpg</image:loc>
      <image:title>EMT</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1512437486036-QHGK75FLAXJIPEU76WMZ/australian-government-stacked-black.png</image:loc>
      <image:title>EMT</image:title>
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  </url>
  <url>
    <loc>https://inception.clinic/musicvideo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-21</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/tvc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-03-21</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/geogroup</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1523407560879-A50JI5E9Q90SCN5O0YBL/GEO.jpg</image:loc>
      <image:title>Geogroup</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1523408251549-08QLHCOJGJWWQCBGFBH3/image-asset.jpeg</image:loc>
      <image:title>Geogroup</image:title>
      <image:caption>reducing re-offending</image:caption>
    </image:image>
    <image:image>
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      <image:title>Geogroup</image:title>
      <image:caption>holding workshops</image:caption>
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    <image:image>
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      <image:title>Geogroup</image:title>
      <image:caption>State of the art custodial facilities - Geogroup</image:caption>
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  </url>
  <url>
    <loc>https://inception.clinic/dfat</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-04-12</lastmod>
    <image:image>
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      <image:title>DFAT</image:title>
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    <image:image>
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      <image:title>DFAT</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1523421246444-OTOCGJKTI0FQ9KZWJDZU/image-asset.jpeg</image:loc>
      <image:title>DFAT</image:title>
      <image:caption>EMT conference attendees</image:caption>
    </image:image>
    <image:image>
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      <image:title>DFAT</image:title>
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  </url>
  <url>
    <loc>https://inception.clinic/pagepp</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-04-11</lastmod>
    <image:image>
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      <image:title>PP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1523422159216-M86VA877I71E2PA4SO9Q/AA.jpg</image:loc>
      <image:title>PP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1523423301297-X47YRS29E5BVP35RBRFU/mobile-samsung-galaxy-note-4-dual-sim-n9100-16gb-1_large.jpg</image:loc>
      <image:title>PP</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1523422206527-XHU8HIYRJF7EVLDYG7U2/cover.jpg</image:loc>
      <image:title>PP</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/cover6</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-30</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/fivequestions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-15</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/history</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-13</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/facilitation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/eaa36028-d057-4d1a-bc2c-f692b3cf32d0/torso_e.jpeg</image:loc>
      <image:title>Facilitation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/pop-arthur</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-05-20</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/yarpa360</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-06-30</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/voices</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-18</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710370870498-MJU311VEUHT6YO76YMZC/art+strategy.png</image:loc>
      <image:title>policy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710370895318-VDJLUT7AV02MHQGDD2OI/Culture+and+Heritage+Framework.png</image:loc>
      <image:title>policy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710370883703-6EJXQGZTJRCIACQL85ZA/coffs.png</image:loc>
      <image:title>policy</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/feedback</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-05</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/blockchain</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/754220cc-27e8-4d5d-9255-20dbc5eaa89c/1.jpeg</image:loc>
      <image:title>Blockchain - Make it stand out</image:title>
      <image:caption>Inception Strategies with Crypto - Lift Off workshop participants</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/film</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-09</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/community</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1674437132264-AJKYQZESF0YZPXZRWRD4/Football+Coaching.jpg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1674437133253-5UQGQLX9DC5NS380FK7C/Community+Literacy+%283%29.jpg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1674437134975-8J226BAJIOVLXFNU9T0D/Aboriginal+Businesses.jpg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/da7cccf5-bc22-40e2-975c-850de277070c/20241103_154820.jpg</image:loc>
      <image:title>Commmunity - Make it stand out</image:title>
      <image:caption>Artist ‘Helen’ with one of her latest creations that was acquired by Inception Strategies. We love this photo because the white centre circle and surrounding bush medicine leaves communicates a visual story about how Helen is using her art to expand her opportunities and impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/3c1ab3f6-e535-4d87-a53a-940e65c924b7/20241107_202512.jpg</image:loc>
      <image:title>Commmunity - Make it stand out</image:title>
      <image:caption>Inception Strategies purchases artworks from Aboriginal artists in remote areas to help women grow their businesses and economic independence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395833208-MEK6J0426LLSK7DY0WS0/0f351734-d66e-4c35-b98f-96c6a22d40ba.jpeg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395840548-9V0YEQ5V5FQVZN9F7YSX/a8657819-bbdf-4677-9aed-52e8f5b385f6.jpeg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395831434-5R9IL3CTOX2W2PB18U4A/0e02b9f8-8e89-4295-85f8-6a464c162b83.jpeg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395834143-QY6C8ITKWLA269V0PZUV/1dd68f74-1c25-446f-b2be-37b6d96fedb4.jpeg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395836397-C4YZ1O10GKRDFTGBYLQ9/6cb485e6-2d46-4e6b-bd96-2be1be0190c2.jpeg</image:loc>
      <image:title>Commmunity</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395837311-2EDPXGRC23QLZ6PIBYWG/14b7cd94-3505-4eba-9e9c-21895341b3e4.jpeg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395838821-PON1TVJ99SJLQ1WR8JG8/84bdea59-6749-4e98-b914-456040750518.jpeg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395842416-J06ZFMTOCHX8UT06559D/aaba2766-6ee3-4399-a751-015704e4b0fc.jpeg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395844085-EYB8OK5ZYQCKBL1GKSWW/b0202098-0ce9-498f-9759-a7e026e2f5fc.jpeg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395845935-6WTVXV6S1KAHY9X640ZU/d8507ba5-15d2-461a-8cfc-65ebea4b1736.jpeg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395847566-UCWHO04C58BLFEOVG6VY/eada7173-56e3-4171-90b8-52636f4a3054.jpeg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395849816-HT8VZLQIRVYY2WAKK0TR/fe3455f9-1153-43ca-b05d-21865276469d.jpeg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395850484-FHGETTONJWMDGS3KD5CV/IMG_4579.jpeg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395852068-CHLJSM94T3JBK665B6AD/IMG_4611.jpeg</image:loc>
      <image:title>Commmunity</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1760395853446-M2WNBMUKWPU8ND1B503U/IMG_4612.jpeg</image:loc>
      <image:title>Commmunity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1707bf6c-4817-4567-a750-0c11255c02d3/southafricanfootball.jpg</image:loc>
      <image:title>Commmunity - Make it stand out</image:title>
      <image:caption>Football provides young men with strong pathways that result in new friendships, better health, improved resilience and self confidence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/859a1774-26b6-467d-baaf-20b185abf7aa/blackrock+copy.jpeg</image:loc>
      <image:title>Commmunity - Make it stand out</image:title>
      <image:caption>We have helped a number of Aboriginal Businesses link with opportunities in important government projects</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/b61511a6-d2b8-4de3-948b-79071ef032f1/girls+reading+comics.jpeg</image:loc>
      <image:title>Commmunity - Make it stand out</image:title>
      <image:caption>Inception Strategies produced health resources help girls in regional areas to think through their life choices whilst improving their literacy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/resources</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-22</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/roman</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/71622bbb-76ff-433d-a134-84883e712885/roman.jpg</image:loc>
      <image:title>Roman - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/nathandawson</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-15</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/ccs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-25</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/s2-fb</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-17</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/onecxs3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/e8bc2466-816c-44e5-bea7-0a19df25d704/NSWGov_Logo_RGB_Primary_FullColour.png</image:loc>
      <image:title>OneCX3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/wagga</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/aa903327-e5b4-4b1e-b1b5-d889abf52d24/iStock-1417512828+copy.jpg</image:loc>
      <image:title>wagga - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/tamworth</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/aa903327-e5b4-4b1e-b1b5-d889abf52d24/iStock-1417512828+copy.jpg</image:loc>
      <image:title>tamworth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/wyong</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/aa903327-e5b4-4b1e-b1b5-d889abf52d24/iStock-1417512828+copy.jpg</image:loc>
      <image:title>wyong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/sydney</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/aa903327-e5b4-4b1e-b1b5-d889abf52d24/iStock-1417512828+copy.jpg</image:loc>
      <image:title>Western Sydney - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/art</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710718336661-1I064CG08W8K007F9XSY/2020-5-11_protecting+our+places.jpeg</image:loc>
      <image:title>Art - Protecting our Places</image:title>
      <image:caption>Inception Strategies Commission of Aboriginal Artist Alison Williams to support our work and strategy for the Coffs Bypass major road project in Coffs Harbour</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719200073-SPVUOSBQQ48PU9HVLO0A/20200907_132259+copy.jpg</image:loc>
      <image:title>Art - Waterhole Dreaming</image:title>
      <image:caption>Inception Strategies acquired this painting from Aboriginal Artist Shane Hansen to support work we were doing with GSK to reduce COPD (Chronic Obstructive Pulmonary Disease) in regional and remote Aboriginal communities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719675188-H2DFM2GR7O7QSMJITEAB/Screen+Shot+2024-03-18+at+10.52.36+AM.png</image:loc>
      <image:title>Art - Bush Medicine Leaves</image:title>
      <image:caption>Inception Strategies acquisition from NT Aboriginal Artist, Selina Numina.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719725351-U59RZULK8BY9CNKDEN88/Screen+Shot+2024-03-18+at+10.53.20+AM.png</image:loc>
      <image:title>Art - Bush Medicine Leaves 2</image:title>
      <image:caption>Inception Strategies acquisition from NT-based Aboriginal Artist, Caroline Numina.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721084207-8Q25M8CMH41L2N229S2H/nathan+and+Mural+2.jpeg</image:loc>
      <image:title>Art - Ballooderry</image:title>
      <image:caption>Inception Strategies Mural Commission with Aboriginal Artist Nathan Dawson for Honeywell. Description: Ballooderry was an Aboriginal man who grew up in Sydney during the late 1700’s. Ballooderry developed a strong relationship with Governor Phillip and lived for some months at his house in Sydney. A brilliant and accomplished fisherman, Ballooderry carved and built his own canoe and began selling fish to the colony following a suggestion by Governor Phillip. Initially successful, Ballooderry’s fish business suffered a brutal setback when a few convicts, stole and sunk his canoe. Ballooderry was incensed and vowed to make ‘Aboriginal payback’ but Governor Phillip cautioned Ballooderry and urged him to allow colonial law to bring the offenders to justice. The culprits were found, tried and one of them was hanged. This was the end of the matter as far as Governor Phillip was concerned, but not so for Ballooderry, who felt his tribal law had not the opportunity to make its own ‘justice’. Ballooderry tracked down the accomplice of the man who had been hanged for sinking his canoe and speared him. Furious at the betrayal, Governor Phillip gave orders for Ballooderry to be shot on sight. Understanding this, Ballooderry went deep into the bush that he knew so well and a number of punitive colonial expeditions failed to turn up any sign of him. In 1791, Ballooderry became very unwell and Governor Phillip, concerned about his condition, admitted a gravely ill Ballooderry to Sydney hospital where he was treated by Phillip’s own doctor but sadly died a few days later. Ballooderry was buried inside a canoe with his fishing spears and possum skin cloak in the garden of Government House in Sydney which is now the site of the Museum of Sydney. Ballooderry’s funeral was the very first cross-cultural funeral in the history of Sydney that was attended by senior members of both the Aboriginal and colonial communities. “The Wedgetail Eagles in the centre right of the painting represent freedom, connection to Country and are significant to my people.” artist Nathan Dawson Ballooderry had intimate knowledge of the river systems of Sydney. As one of the very first Aboriginal Entrepreneurs of the early colony, Ballooderry saw the power of connecting communities with the establishment of his business and we feel privileged to be able to acknowledge and recognise the "communities working together" spirit of his legacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721108605-J7HO4HBJFC8VI3ZGFEQO/website+pic+copy.jpeg</image:loc>
      <image:title>Art - Sky Country</image:title>
      <image:caption>Inception Strategies Mural Commission with Aboriginal Artist Nathan Dawson for Honeywell Description: Centre star wheel reminds us that stars shift their position throughout the night and that these movements are important to Aboriginal people who used them to plan cultural activities on the ground such as food gathering. Human figures featuring on the left and top right of the artwork represent ancient Aboriginal star stories such as the chase of the Miyay-Miyay, young women (Pleiades cluster) by Birray-Birray, young men (Orion cluster). Ground layer contains fire, trees, water, land and animals that are all important elements of Aboriginal Country. The blue circled areas on the ground are star reflections embedded in Country to help the viewer understand how Aboriginal people viewed sky, land and waters as one interconnected, cultural way of life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721175702-PPWUB3LUYVLAU4TT31A5/20240218_145419+2.jpg</image:loc>
      <image:title>Art - Circle of Life</image:title>
      <image:caption>Inception Strategies Mural Commission with Aboriginal Artist Nathan Dawson for Honeywell. Description: In the centre, Aboriginal children play the ‘Black Swan’ water tag game known as Mamtchi. On the left, a senior Aboriginal Turrwan practices his Corroboree dance whilst wishing the children below to ‘fly far’ and have a long and healthy life like the swans flying above. Meanwhile, on the far right, an Elder is being transported to Fisherman Island in a canoe to live on Dugong to support their safe and strong return to the Community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721328103-FMFDUYFQXG9LA29L2LLY/NSW+Branding+1_complete_v4+%281%29.png</image:loc>
      <image:title>Art - Connected Communities</image:title>
      <image:caption>Inception Strategies Artwork Commission with Aboriginal Artist Nathan Dawson for Transport NSW and painted in collaboration with staff from their Macquarie park office. Description: You have the body of water which is Sydney Harbour with shellfish hooks, spears, grass trees, fish and people who are having a relationship with Country. The circles framing the harbour are made up of people sitting together in Connected Communities, including different kinds of people and ethnicities.” The spotted Wobbegong sharks appearing at both ends of the main painting and featuring in the smaller paintings were included to align with this year’s Reconciliation Week theme of “Be a Voice for Generations”. If you look closely at the pattern on the back of the Wobbegong you will see groups of white dots that represent diverse voices in our community that gather around different colours, themes, cultures and focuses. In this collection of paintings, the Wobbegong is Reconciliation, which brings these voices together as Connected Communities, under an equal footing, on a single skin and carrying this message across the ocean to spread its importance to the world</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/ballooderry</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721084207-8Q25M8CMH41L2N229S2H/nathan+and+Mural+2.jpeg</image:loc>
      <image:title>bd</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/skycountry</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721108605-J7HO4HBJFC8VI3ZGFEQO/website+pic+copy.jpeg</image:loc>
      <image:title>sc</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/connect</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721328103-FMFDUYFQXG9LA29L2LLY/NSW+Branding+1_complete_v4+%281%29.png</image:loc>
      <image:title>cc</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/circle</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721175702-PPWUB3LUYVLAU4TT31A5/20240218_145419+2.jpg</image:loc>
      <image:title>circle</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/protect</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710718336661-1I064CG08W8K007F9XSY/2020-5-11_protecting+our+places.jpeg</image:loc>
      <image:title>pp</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/waterhole</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719200073-SPVUOSBQQ48PU9HVLO0A/20200907_132259+copy.jpg</image:loc>
      <image:title>waterhole</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/bm1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719675188-H2DFM2GR7O7QSMJITEAB/Screen+Shot+2024-03-18+at+10.52.36+AM.png</image:loc>
      <image:title>BM1</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/bm2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719725351-U59RZULK8BY9CNKDEN88/Screen+Shot+2024-03-18+at+10.53.20+AM.png</image:loc>
      <image:title>BM2</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/cx3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-13</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/artcommissions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/023f63df-2e43-40c6-8e1d-bdbdcfc04638/all+of+.png</image:loc>
      <image:title>Aboriginal Art Commissions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/workaccountsbjxn3urezrl5c3v</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-07</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/keys</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-25</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/africancup</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/7242f6fa-af52-4976-a4bd-95d0d8243229/sa+flag.png</image:loc>
      <image:title>South Africa EOI for African Cup 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/bega</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/5d6940b3-0414-4912-8e90-70febbe4a103/DJI_0327.JPG</image:loc>
      <image:title>Bega LALC Community Survey - Make it stand out</image:title>
      <image:caption>BEGA RIVER MOUTH AT MOGRAREEKA</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/consent</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-24</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/tis</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-20</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/induction</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-20</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/vrmedicine</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/0f532008-85a7-4661-9d2a-b0f13f6d8ed6/1.png</image:loc>
      <image:title>VR Health - Make it stand out</image:title>
      <image:caption>Virtual Reality education is a simple, non-invasive exercise of putting on a headset and using an interface.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/fa09730c-d57b-462e-a592-eb81bf1cc93e/2.png</image:loc>
      <image:title>VR Health - Make it stand out</image:title>
      <image:caption>VR Education provides opportunities for people to participate without controllers jut by using their own hands</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/0892f843-5e71-45d3-a23a-2f6be99d2f64/3.JPG</image:loc>
      <image:title>VR Health - Make it stand out</image:title>
      <image:caption>Having good support and advice during a VR experience makes it safe and enjoyable.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/54104740-ad87-449a-8cae-3bd43c620fab/Screenshot+2025-07-30+at+12.29.26%E2%80%AFPM.png</image:loc>
      <image:title>VR Health - Make it stand out</image:title>
      <image:caption>Explore a digital version of the Human Body by placing your hands on things that are usually too small to touch, for example inside a blood vessel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/5e54d17a-3fa6-4105-acb7-9943a8bc90b6/Screenshot+2025-07-30+at+12.32.50%E2%80%AFPM.png</image:loc>
      <image:title>VR Health - Make it stand out</image:title>
      <image:caption>Health Promotion: Touch the Alveoli inside your lungs and explore the magic of respiration inside your lungs and equally how smoking can damage the alveoli and lung function.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/5d347907-7632-4158-8702-f2a02fe34087/Screenshot+2025-07-30+at+12.33.56%E2%80%AFPM.png</image:loc>
      <image:title>VR Health - Make it stand out</image:title>
      <image:caption>Choose from a wide range of human body and anatomical models and perspectives from an easy to use interface that you can use with your own hands.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/africancup2025</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-20</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/southafricaeoi-bckup</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-20</lastmod>
  </url>
  <url>
    <loc>https://inception.clinic/art-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710718336661-1I064CG08W8K007F9XSY/2020-5-11_protecting+our+places.jpeg</image:loc>
      <image:title>art (Copy) - Protecting our Places (Copy)</image:title>
      <image:caption>Inception Strategies Commission of Aboriginal Artist Alison Williams to support our work and strategy for the Coffs Bypass major road project in Coffs Harbour</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719200073-SPVUOSBQQ48PU9HVLO0A/20200907_132259+copy.jpg</image:loc>
      <image:title>art (Copy) - Waterhole Dreaming (Copy)</image:title>
      <image:caption>Inception Strategies acquired this painting from Aboriginal Artist Shane Hansen to support work we were doing with GSK to reduce COPD (Chronic Obstructive Pulmonary Disease) in regional and remote Aboriginal communities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719675188-H2DFM2GR7O7QSMJITEAB/Screen+Shot+2024-03-18+at+10.52.36+AM.png</image:loc>
      <image:title>art (Copy) - Bush Medicine Leaves  (Copy)</image:title>
      <image:caption>Inception Strategies acquisition from NT Aboriginal Artist, Selina Numina.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719725351-U59RZULK8BY9CNKDEN88/Screen+Shot+2024-03-18+at+10.53.20+AM.png</image:loc>
      <image:title>art (Copy) - Bush Medicine Leaves 2 (Copy)</image:title>
      <image:caption>Inception Strategies acquisition from NT-based Aboriginal Artist, Caroline Numina.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721084207-8Q25M8CMH41L2N229S2H/nathan+and+Mural+2.jpeg</image:loc>
      <image:title>art (Copy) - Ballooderry (Copy)</image:title>
      <image:caption>Inception Strategies Mural Commission with Aboriginal Artist Nathan Dawson for Honeywell. Description: Ballooderry was an Aboriginal man who grew up in Sydney during the late 1700’s. Ballooderry developed a strong relationship with Governor Phillip and lived for some months at his house in Sydney. A brilliant and accomplished fisherman, Ballooderry carved and built his own canoe and began selling fish to the colony following a suggestion by Governor Phillip. Initially successful, Ballooderry’s fish business suffered a brutal setback when a few convicts, stole and sunk his canoe. Ballooderry was incensed and vowed to make ‘Aboriginal payback’ but Governor Phillip cautioned Ballooderry and urged him to allow colonial law to bring the offenders to justice. The culprits were found, tried and one of them was hanged. This was the end of the matter as far as Governor Phillip was concerned, but not so for Ballooderry, who felt his tribal law had not the opportunity to make its own ‘justice’. Ballooderry tracked down the accomplice of the man who had been hanged for sinking his canoe and speared him. Furious at the betrayal, Governor Phillip gave orders for Ballooderry to be shot on sight. Understanding this, Ballooderry went deep into the bush that he knew so well and a number of punitive colonial expeditions failed to turn up any sign of him. In 1791, Ballooderry became very unwell and Governor Phillip, concerned about his condition, admitted a gravely ill Ballooderry to Sydney hospital where he was treated by Phillip’s own doctor but sadly died a few days later. Ballooderry was buried inside a canoe with his fishing spears and possum skin cloak in the garden of Government House in Sydney which is now the site of the Museum of Sydney. Ballooderry’s funeral was the very first cross-cultural funeral in the history of Sydney that was attended by senior members of both the Aboriginal and colonial communities. “The Wedgetail Eagles in the centre right of the painting represent freedom, connection to Country and are significant to my people.” artist Nathan Dawson Ballooderry had intimate knowledge of the river systems of Sydney. As one of the very first Aboriginal Entrepreneurs of the early colony, Ballooderry saw the power of connecting communities with the establishment of his business and we feel privileged to be able to acknowledge and recognise the "communities working together" spirit of his legacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721108605-J7HO4HBJFC8VI3ZGFEQO/website+pic+copy.jpeg</image:loc>
      <image:title>art (Copy) - Sky Country (Copy)</image:title>
      <image:caption>Inception Strategies Mural Commission with Aboriginal Artist Nathan Dawson for Honeywell Description: Centre star wheel reminds us that stars shift their position throughout the night and that these movements are important to Aboriginal people who used them to plan cultural activities on the ground such as food gathering. Human figures featuring on the left and top right of the artwork represent ancient Aboriginal star stories such as the chase of the Miyay-Miyay, young women (Pleiades cluster) by Birray-Birray, young men (Orion cluster). Ground layer contains fire, trees, water, land and animals that are all important elements of Aboriginal Country. The blue circled areas on the ground are star reflections embedded in Country to help the viewer understand how Aboriginal people viewed sky, land and waters as one interconnected, cultural way of life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721175702-PPWUB3LUYVLAU4TT31A5/20240218_145419+2.jpg</image:loc>
      <image:title>art (Copy) - Circle of Life  (Copy)</image:title>
      <image:caption>Inception Strategies Mural Commission with Aboriginal Artist Nathan Dawson for Honeywell. Description: In the centre, Aboriginal children play the ‘Black Swan’ water tag game known as Mamtchi. On the left, a senior Aboriginal Turrwan practices his Corroboree dance whilst wishing the children below to ‘fly far’ and have a long and healthy life like the swans flying above. Meanwhile, on the far right, an Elder is being transported to Fisherman Island in a canoe to live on Dugong to support their safe and strong return to the Community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721328103-FMFDUYFQXG9LA29L2LLY/NSW+Branding+1_complete_v4+%281%29.png</image:loc>
      <image:title>art (Copy) - Connected Communities (Copy)</image:title>
      <image:caption>Inception Strategies Artwork Commission with Aboriginal Artist Nathan Dawson for Transport NSW and painted in collaboration with staff from their Macquarie park office. Description: You have the body of water which is Sydney Harbour with shellfish hooks, spears, grass trees, fish and people who are having a relationship with Country. The circles framing the harbour are made up of people sitting together in Connected Communities, including different kinds of people and ethnicities.” The spotted Wobbegong sharks appearing at both ends of the main painting and featuring in the smaller paintings were included to align with this year’s Reconciliation Week theme of “Be a Voice for Generations”. If you look closely at the pattern on the back of the Wobbegong you will see groups of white dots that represent diverse voices in our community that gather around different colours, themes, cultures and focuses. In this collection of paintings, the Wobbegong is Reconciliation, which brings these voices together as Connected Communities, under an equal footing, on a single skin and carrying this message across the ocean to spread its importance to the world</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://inception.clinic/art-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710718336661-1I064CG08W8K007F9XSY/2020-5-11_protecting+our+places.jpeg</image:loc>
      <image:title>art (Copy) - Protecting our Places (Copy)</image:title>
      <image:caption>Inception Strategies Commission of Aboriginal Artist Alison Williams to support our work and strategy for the Coffs Bypass major road project in Coffs Harbour</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719200073-SPVUOSBQQ48PU9HVLO0A/20200907_132259+copy.jpg</image:loc>
      <image:title>art (Copy) - Waterhole Dreaming (Copy)</image:title>
      <image:caption>Inception Strategies acquired this painting from Aboriginal Artist Shane Hansen to support work we were doing with GSK to reduce COPD (Chronic Obstructive Pulmonary Disease) in regional and remote Aboriginal communities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719675188-H2DFM2GR7O7QSMJITEAB/Screen+Shot+2024-03-18+at+10.52.36+AM.png</image:loc>
      <image:title>art (Copy) - Bush Medicine Leaves  (Copy)</image:title>
      <image:caption>Inception Strategies acquisition from NT Aboriginal Artist, Selina Numina.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719725351-U59RZULK8BY9CNKDEN88/Screen+Shot+2024-03-18+at+10.53.20+AM.png</image:loc>
      <image:title>art (Copy) - Bush Medicine Leaves 2 (Copy)</image:title>
      <image:caption>Inception Strategies acquisition from NT-based Aboriginal Artist, Caroline Numina.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721084207-8Q25M8CMH41L2N229S2H/nathan+and+Mural+2.jpeg</image:loc>
      <image:title>art (Copy) - Ballooderry (Copy)</image:title>
      <image:caption>Inception Strategies Mural Commission with Aboriginal Artist Nathan Dawson for Honeywell. Description: Ballooderry was an Aboriginal man who grew up in Sydney during the late 1700’s. Ballooderry developed a strong relationship with Governor Phillip and lived for some months at his house in Sydney. A brilliant and accomplished fisherman, Ballooderry carved and built his own canoe and began selling fish to the colony following a suggestion by Governor Phillip. Initially successful, Ballooderry’s fish business suffered a brutal setback when a few convicts, stole and sunk his canoe. Ballooderry was incensed and vowed to make ‘Aboriginal payback’ but Governor Phillip cautioned Ballooderry and urged him to allow colonial law to bring the offenders to justice. The culprits were found, tried and one of them was hanged. This was the end of the matter as far as Governor Phillip was concerned, but not so for Ballooderry, who felt his tribal law had not the opportunity to make its own ‘justice’. Ballooderry tracked down the accomplice of the man who had been hanged for sinking his canoe and speared him. Furious at the betrayal, Governor Phillip gave orders for Ballooderry to be shot on sight. Understanding this, Ballooderry went deep into the bush that he knew so well and a number of punitive colonial expeditions failed to turn up any sign of him. In 1791, Ballooderry became very unwell and Governor Phillip, concerned about his condition, admitted a gravely ill Ballooderry to Sydney hospital where he was treated by Phillip’s own doctor but sadly died a few days later. Ballooderry was buried inside a canoe with his fishing spears and possum skin cloak in the garden of Government House in Sydney which is now the site of the Museum of Sydney. Ballooderry’s funeral was the very first cross-cultural funeral in the history of Sydney that was attended by senior members of both the Aboriginal and colonial communities. “The Wedgetail Eagles in the centre right of the painting represent freedom, connection to Country and are significant to my people.” artist Nathan Dawson Ballooderry had intimate knowledge of the river systems of Sydney. As one of the very first Aboriginal Entrepreneurs of the early colony, Ballooderry saw the power of connecting communities with the establishment of his business and we feel privileged to be able to acknowledge and recognise the "communities working together" spirit of his legacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721108605-J7HO4HBJFC8VI3ZGFEQO/website+pic+copy.jpeg</image:loc>
      <image:title>art (Copy) - Sky Country (Copy)</image:title>
      <image:caption>Inception Strategies Mural Commission with Aboriginal Artist Nathan Dawson for Honeywell Description: Centre star wheel reminds us that stars shift their position throughout the night and that these movements are important to Aboriginal people who used them to plan cultural activities on the ground such as food gathering. Human figures featuring on the left and top right of the artwork represent ancient Aboriginal star stories such as the chase of the Miyay-Miyay, young women (Pleiades cluster) by Birray-Birray, young men (Orion cluster). Ground layer contains fire, trees, water, land and animals that are all important elements of Aboriginal Country. The blue circled areas on the ground are star reflections embedded in Country to help the viewer understand how Aboriginal people viewed sky, land and waters as one interconnected, cultural way of life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721175702-PPWUB3LUYVLAU4TT31A5/20240218_145419+2.jpg</image:loc>
      <image:title>art (Copy) - Circle of Life  (Copy)</image:title>
      <image:caption>Inception Strategies Mural Commission with Aboriginal Artist Nathan Dawson for Honeywell. Description: In the centre, Aboriginal children play the ‘Black Swan’ water tag game known as Mamtchi. On the left, a senior Aboriginal Turrwan practices his Corroboree dance whilst wishing the children below to ‘fly far’ and have a long and healthy life like the swans flying above. Meanwhile, on the far right, an Elder is being transported to Fisherman Island in a canoe to live on Dugong to support their safe and strong return to the Community.</image:caption>
    </image:image>
    <image:image>
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      <image:title>art (Copy) - Connected Communities (Copy)</image:title>
      <image:caption>Inception Strategies Artwork Commission with Aboriginal Artist Nathan Dawson for Transport NSW and painted in collaboration with staff from their Macquarie park office. Description: You have the body of water which is Sydney Harbour with shellfish hooks, spears, grass trees, fish and people who are having a relationship with Country. The circles framing the harbour are made up of people sitting together in Connected Communities, including different kinds of people and ethnicities.” The spotted Wobbegong sharks appearing at both ends of the main painting and featuring in the smaller paintings were included to align with this year’s Reconciliation Week theme of “Be a Voice for Generations”. If you look closely at the pattern on the back of the Wobbegong you will see groups of white dots that represent diverse voices in our community that gather around different colours, themes, cultures and focuses. In this collection of paintings, the Wobbegong is Reconciliation, which brings these voices together as Connected Communities, under an equal footing, on a single skin and carrying this message across the ocean to spread its importance to the world</image:caption>
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    <loc>https://inception.clinic/art-4</loc>
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    <lastmod>2025-11-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710718336661-1I064CG08W8K007F9XSY/2020-5-11_protecting+our+places.jpeg</image:loc>
      <image:title>art (Copy) - Protecting our Places (Copy)</image:title>
      <image:caption>Inception Strategies Commission of Aboriginal Artist Alison Williams to support our work and strategy for the Coffs Bypass major road project in Coffs Harbour</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719200073-SPVUOSBQQ48PU9HVLO0A/20200907_132259+copy.jpg</image:loc>
      <image:title>art (Copy) - Waterhole Dreaming (Copy)</image:title>
      <image:caption>Inception Strategies acquired this painting from Aboriginal Artist Shane Hansen to support work we were doing with GSK to reduce COPD (Chronic Obstructive Pulmonary Disease) in regional and remote Aboriginal communities</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719675188-H2DFM2GR7O7QSMJITEAB/Screen+Shot+2024-03-18+at+10.52.36+AM.png</image:loc>
      <image:title>art (Copy) - Bush Medicine Leaves  (Copy)</image:title>
      <image:caption>Inception Strategies acquisition from NT Aboriginal Artist, Selina Numina.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710719725351-U59RZULK8BY9CNKDEN88/Screen+Shot+2024-03-18+at+10.53.20+AM.png</image:loc>
      <image:title>art (Copy) - Bush Medicine Leaves 2 (Copy)</image:title>
      <image:caption>Inception Strategies acquisition from NT-based Aboriginal Artist, Caroline Numina.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721084207-8Q25M8CMH41L2N229S2H/nathan+and+Mural+2.jpeg</image:loc>
      <image:title>art (Copy) - Ballooderry (Copy)</image:title>
      <image:caption>Inception Strategies Mural Commission with Aboriginal Artist Nathan Dawson for Honeywell. Description: Ballooderry was an Aboriginal man who grew up in Sydney during the late 1700’s. Ballooderry developed a strong relationship with Governor Phillip and lived for some months at his house in Sydney. A brilliant and accomplished fisherman, Ballooderry carved and built his own canoe and began selling fish to the colony following a suggestion by Governor Phillip. Initially successful, Ballooderry’s fish business suffered a brutal setback when a few convicts, stole and sunk his canoe. Ballooderry was incensed and vowed to make ‘Aboriginal payback’ but Governor Phillip cautioned Ballooderry and urged him to allow colonial law to bring the offenders to justice. The culprits were found, tried and one of them was hanged. This was the end of the matter as far as Governor Phillip was concerned, but not so for Ballooderry, who felt his tribal law had not the opportunity to make its own ‘justice’. Ballooderry tracked down the accomplice of the man who had been hanged for sinking his canoe and speared him. Furious at the betrayal, Governor Phillip gave orders for Ballooderry to be shot on sight. Understanding this, Ballooderry went deep into the bush that he knew so well and a number of punitive colonial expeditions failed to turn up any sign of him. In 1791, Ballooderry became very unwell and Governor Phillip, concerned about his condition, admitted a gravely ill Ballooderry to Sydney hospital where he was treated by Phillip’s own doctor but sadly died a few days later. Ballooderry was buried inside a canoe with his fishing spears and possum skin cloak in the garden of Government House in Sydney which is now the site of the Museum of Sydney. Ballooderry’s funeral was the very first cross-cultural funeral in the history of Sydney that was attended by senior members of both the Aboriginal and colonial communities. “The Wedgetail Eagles in the centre right of the painting represent freedom, connection to Country and are significant to my people.” artist Nathan Dawson Ballooderry had intimate knowledge of the river systems of Sydney. As one of the very first Aboriginal Entrepreneurs of the early colony, Ballooderry saw the power of connecting communities with the establishment of his business and we feel privileged to be able to acknowledge and recognise the "communities working together" spirit of his legacy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721108605-J7HO4HBJFC8VI3ZGFEQO/website+pic+copy.jpeg</image:loc>
      <image:title>art (Copy) - Sky Country (Copy)</image:title>
      <image:caption>Inception Strategies Mural Commission with Aboriginal Artist Nathan Dawson for Honeywell Description: Centre star wheel reminds us that stars shift their position throughout the night and that these movements are important to Aboriginal people who used them to plan cultural activities on the ground such as food gathering. Human figures featuring on the left and top right of the artwork represent ancient Aboriginal star stories such as the chase of the Miyay-Miyay, young women (Pleiades cluster) by Birray-Birray, young men (Orion cluster). Ground layer contains fire, trees, water, land and animals that are all important elements of Aboriginal Country. The blue circled areas on the ground are star reflections embedded in Country to help the viewer understand how Aboriginal people viewed sky, land and waters as one interconnected, cultural way of life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56ea4614044262c094409c37/1710721175702-PPWUB3LUYVLAU4TT31A5/20240218_145419+2.jpg</image:loc>
      <image:title>art (Copy) - Circle of Life  (Copy)</image:title>
      <image:caption>Inception Strategies Mural Commission with Aboriginal Artist Nathan Dawson for Honeywell. Description: In the centre, Aboriginal children play the ‘Black Swan’ water tag game known as Mamtchi. On the left, a senior Aboriginal Turrwan practices his Corroboree dance whilst wishing the children below to ‘fly far’ and have a long and healthy life like the swans flying above. Meanwhile, on the far right, an Elder is being transported to Fisherman Island in a canoe to live on Dugong to support their safe and strong return to the Community.</image:caption>
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    <image:image>
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      <image:title>art (Copy) - Connected Communities (Copy)</image:title>
      <image:caption>Inception Strategies Artwork Commission with Aboriginal Artist Nathan Dawson for Transport NSW and painted in collaboration with staff from their Macquarie park office. Description: You have the body of water which is Sydney Harbour with shellfish hooks, spears, grass trees, fish and people who are having a relationship with Country. The circles framing the harbour are made up of people sitting together in Connected Communities, including different kinds of people and ethnicities.” The spotted Wobbegong sharks appearing at both ends of the main painting and featuring in the smaller paintings were included to align with this year’s Reconciliation Week theme of “Be a Voice for Generations”. If you look closely at the pattern on the back of the Wobbegong you will see groups of white dots that represent diverse voices in our community that gather around different colours, themes, cultures and focuses. In this collection of paintings, the Wobbegong is Reconciliation, which brings these voices together as Connected Communities, under an equal footing, on a single skin and carrying this message across the ocean to spread its importance to the world</image:caption>
    </image:image>
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    <lastmod>2018-01-30</lastmod>
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    <loc>https://inception.clinic/store/deadly-ears</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-16</lastmod>
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      <image:title>store - Deadly Ears - PDF Digital Download</image:title>
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    <loc>https://inception.clinic/store/deadly-ears-l976z</loc>
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    <lastmod>2024-01-16</lastmod>
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      <image:title>store - Pop Arthur - PDF Digital Download</image:title>
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  <url>
    <loc>https://inception.clinic/store/condoman-1-12-months-unlimited-use</loc>
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    <lastmod>2024-01-16</lastmod>
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      <image:title>store - Condoman 1: PDF Digital Download</image:title>
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  <url>
    <loc>https://inception.clinic/store/partygirl</loc>
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    <lastmod>2024-01-16</lastmod>
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      <image:title>store - Party Girl Comic - PDF Digital Download</image:title>
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    <loc>https://inception.clinic/store/partygirl-98ckj</loc>
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